FoodFly
A food delivery app aims to provide users with a fast, reliable, and convenient way to order food from a wide range of restaurants and cuisines.
The Problem
In today's fast-paced world, people have become increasingly reliant on food delivery services to satisfy their food cravings. They value convenience and timing-saving, quality and variety of food choices, and also safety and reliability of food delivery. However, the current food delivery options in the market are often slow, unreliable, and do not offer a wide range of options. This has resulted in a significant number of unsatisfied customers who are looking for a more efficient and convenient way to order their food.
Solution and Goals
The objective of the food delivery app is to provide users with a fast, reliable, and convenient way to order food from a wide range of restaurants and cuisines. The app should provide users with real-time updates on the status of their order, allow them to track the delivery, and provide them with an easy and seamless ordering process.
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Additionally, the app should provide restaurants with a platform to showcase their menu, reach a wider audience, and manage orders effectively.
Uesr Research
Target Audience
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Busy individuals: Such as college students, or office workers. People who are short on time and looking for a quick and convenient way to order food for delivery or pickup.
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Health-conscious consumers: People who are looking for healthy food options, either for personal or dietary reasons.
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Foodies: People who enjoy trying new restaurants and cuisine, and are looking for an easy way to discover new options for food delivery.
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Families: Parents who are busy with work and other responsibilities, and are looking for an easy way to feed their family.
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Older adults: People who may have difficulty leaving their homes, or who prefer the convenience of having food delivered to them.
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Solo diners: People who live alone or are single and looking for an easy way to order food for one.
Journey Map
Stages
Onboarding
Sign Up
Browse & Search
Order
Checkout
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Payment
Track Order
Review
User Thinking
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How can I get started?
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What steps should I take?
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Are there any featured functions?
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Are there too many steps to sign up?
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Is there too much information I should give?
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Are there enough types of food to choose from?
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Where can I search for a specific food?
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Are there some recommendations for me?
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Is there a filter?
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Are there special discounts?
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Can I choose the order method, delivery or pick-up?
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Can I add or remove items easily?
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Can I easily choose a flavor or add something to one item?
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How much is the delivery fee?
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Can I use a promo code?
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How long is the delivery time?
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How is my order dropped off?
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How about payment methods?
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Can I know my order state?
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Can I contact the delivery person when he is delivering?
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How should I know whether my order is delivered?
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Can I rate my completed order?
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Can I see others' reviews?
The Product
Home page
A diverse selection of food from a wide range of restaurants and cuisines.
You can choose from different categories, such as cuisines, best sellers, special offers, etc.
We also take care of people with special dietary needs, such as vegetarians, gluten-free individuals, and others.
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Order Process
We provide enough pictures and descriptions for each food so clients will not get confused only by names.
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Also, clients can choose their own preferences for each food.
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When they are ready to checkout, they have flexible choices to determine the delivery time, add promo codes, and change the different payment methods.
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Delivery
We offer intuitive and up-to-date order tracking to ensure customers can easily track their orders. In addition, customers can effortlessly contact their delivery person via call or message. Upon order completion, customers also have the option to rate the service.
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